PLAZA CARIBE OPERATOR, S.A. DE C.V., (Plaza Caribe Hotel) PRIVACY NOTICE

"Operator of the 'Plaza Caribe Hotel', located at Pino Street, Lot 19, Block 1, Supermanzana 23 in this city of Cancun, Benito Juárez Municipality, Postal Code 77500, State of Quintana Roo, is responsible for collecting, processing, using, protecting, and, if applicable, deleting your Personal Data. You can contact us through our Personal Data Protection office at the following address: Pino Street, Lot 19, Block 1, Supermanzana 23 in this city of Cancun, Benito Juárez Municipality, Postal Code 77500, State of Quintana Roo. Telephone: 52 (998) 8841377.

Such data will be collected solely and exclusively for the following purposes: (i) processing your reservation at the Plaza Caribe Hotel; (ii) requesting, hiring, changing, or canceling services; (iii) making payments; (iv) requesting an invoice or digital tax receipt; (v) requesting a quote or information about services; (vi) contacting the Customer Service; (vii) receiving printed or electronic advertising, including online marketing communications, or telemarketing about our services; (viii) participating in surveys about the quality of our services; (ix) participating in the Plaza Caribe Hotel loyalty program; (x) sharing your comments or suggestions about our services. Likewise, your personal data will be used for the purpose of (xi) conducting studies on the demographic data, interests, and behavior of our customers; (xii) conducting market and consumption studies in order to offer personalized services, as well as advertising and content more suited to your needs; (xiii) preparing internal statistics indicating the most appreciated services by you; (xiv) collecting information from debit or credit cards used for payment of services; (xvii) sending you notification of offers, notices, and/or promotional messages via printed and/or electronic means; and (xviii) collecting information about your consumption preferences; (xix) so that Plaza Caribe Hotel can comply with the various obligations provided for in the Federal Law on Protection of Personal Data Held by Private Parties (LFPDP) and the regulations issued or related thereto, and other federal or local laws or administrative provisions. For the purposes set forth in this Privacy Notice, we may collect your personal data in different ways: When you stay at the Plaza Caribe Hotel and fill out the registration forms, when you visit our website or mobile application, when you request a quote from any area of the hotel, when you use any service provided and/or dependent on the Hotel and, in general, when personal data is obtained through the means allowed by law.

The Personal Data that we obtain directly may (among others) include: Name. Address. Phone number. Email. Bank account. Official identification. Photos and videos taken within the Hotel.

The Personal Data that we obtain through our website or mobile may (among others) include:

Name. Address. Phone number. Email. Credit card. Photos and videos taken within the Hotel.

You can also exercise your rights of Access, Rectification, Cancellation, and Opposition (ARCO) regarding the Personal Data that you have provided to us at any time, which can be exercised in the following way:

You can contact our Personal Data Protection office by email, phone, or in person (the details of the mentioned office are in the second paragraph of this notice) who will send you and/or indicate how to fill out the corresponding ARCO request form you wish to exercise. Another option could be to indicate if the forms are available through the network.

Once the request for any ARCO right you wish to exercise has been duly completed, you must accompany your request with the following document:

• Official identification to prove that you are the owner of the Personal Data or a document proving that you have the power of attorney to exercise the Right on your behalf.

The person assisting you in the Personal Data Protection office will inform you of the response time and the means through which it will be made available to you. The procedure will always be free, and only the owner must cover the cost of the means of disposing of the response (sending by certified mail and/or copies); however, if the owner reiterates their request within a period of less than twelve months, the provisions of article 35 of the Federal Law on Personal Data Held by Private Parties will apply. The authorization that you grant us through this means for the processing of the Personal Data provided to Plaza Caribe Hotel, for the purposes indicated, may be revoked by its owner upon prior written request sent and signed by the owner to the Personal Data Protection office attaching a copy of an official identification proving their identity. Likewise, we inform you that your personal data may be transferred and processed within and outside the country, by persons other than this company, for the following purposes: making your reservation, billing, and sending promotions. □ I do not consent to the transfer of my personal data under the terms stated in this privacy notice.

□ Yes, I consent to the transfer of my personal data under the terms stated in this privacy notice.

You can express your refusal or consent through our emails: info@hotelplazacaribe.com or avisodeprivacidad@hotelplazacaribe.com If you do not express your opposition to the transfer of your personal data, it will be understood that you have given your consent for it. Plaza Caribe Hotel reserves the right at all times to make modifications to this privacy notice. These modifications can be consulted:

a) Directly at the Data Protection offices of the Hotel.

b) In the notices found on our website www.hotelplazacaribe.com COOKIES and WEB BEACONS In accordance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties, we inform you that the body responsible for monitoring compliance with said law is the Federal Institute of Access to Information and Protection of Data.